Jun 12, 2026
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3 min read
A consultancy, a co-founded start-up, and a brand. How a decade of failures shaped me
May 27, 2026
4 min read
3x revenue, $30K spent, 8 agents: the influencer campaign that taught me what to automate
May 13, 2026
The shift for the next generation of PMMs
Apr 30, 2026
Track the competition with a cool agent, built in 15 minutes
Apr 15, 2026
6 min read
The one file that powers every PMM agent I build.
Mar 31, 2026
I killed the Messaging Sherpa. Here's why.
Messaging
Aug 29, 2025
10 min read
Just follow these three tips and upgrade your messaging skills
Message Testing
Aug 15, 2025
13 min read
How I help SaaS marketers and PMMs track and test their messaging
Jul 4, 2025
14 min read
Why translating messaging into short, usable microcopy builds consistency across your GTM
